CNBC: SMPB/SPS
Sauber F1 Reception @ Dallas Suntec City Sky Garden
CNBC, a leading global broadcaster of live business and financial news and information, used their F1 reception to introduce their latest collaboration with the Sauber team, and their celebrity driver Marcus Ericsson to their industry partners and colleagues.
Earlier in the year, the Sauber F1 Team announced CNBC as a Premium Partner for the 2016 FIA Formula One Championship, and is the first time the Sauber F1 Team has partnered with an international broadcaster. The event, held at the Dallas Suntec City Sky Garden, included an exclusive interview chaired by Singapore-based veteran anchor Christine Tan, together with Marcus and Sauber.
Throughout the event, guests got to take special selfies with the Sauber team through our Social Media Photo Booth, and tag themselves via social media to get printed copies through a Social Print Station.