DFS Group Social Media Photo Booth
T Galleria Launch @ Scottswalk, Scotts Road
DFS Group announced the launch of their new ‘T Galleria by DFS’ concept in Singapore. T Galleria by DFS, formerly known as DFS Galleria, is the ultimate evolution of the original travel retail concept pioneered by the Group. To mark the occasion, DFS organised a preview day for VIPs, guests and media.
As in Hong Kong and Macau, the new refreshed venue located on Scotts Road brings over 300 leading brands under one roof and within a 100,000sq ft entirely redesigned interior – with brands across beauty and fragrances, fashion and accessories, watches and jewellery, and wine and spirits over four storeys.
Notable attendees on the evening’s event red carpet included Indonesian celebrity Syahrini, Linda Black, best known for hosting HBO Signature’s Friday Picture House, celebrity photographers Kevin Ou and Zurina Bryant, celebrity make-up artist Larry Yeo, ESPN Star Sports presenter PJ Roberts and actor/model Justin Bratton.
Each of the four storeys of T Galleria Singapore were filled with a wide variety of entertainment. These included in-house music from Sydney-based DJ Beth Yen and DJ Atran, classic jazz music with Dawn Ho, and the acoustic duo Zsa Zsa Scorpion & Shane Low impressing guests with their signature band.
In line with DFS’s aim to provide an avenue for creating photo opportunities for travellers, our instant print photo booth was installed as a permanent fixture on the 3rd floor. This allowed guests, customers and travellers to send a digital memento email to themselves or their loved ones back home in addition to the printed photo. After the opening night the booth continued to be installed for over a month during the store opening hours every day. Shortly after the event our photo booth was involved in a similar deployment and concept in Hong Kong for their opening.