H&M Laneway Selfie Wefie Photo Booth
Laneway Festival 2014 @ Gardens by the Bay, Singapore
Laneway Festival saw its 4th iteration at the Gardens By The Bay at Marina Bay. Indeed, Singapore has come a long way in reaching out to the young and old alike for live concerts, and this year was no exception. Supported by H&M, the organisers again prided themselves on identifying indie bands and artists and providing them with a platform for exposure.
Since it first landed here in 2010, Singapore audiences have had the privilege of watching buzz-worthy indie bands and this year was no exception. 2014 brought upon Savages, Haim, Kurt Vile, xxyyxx, Frightened Rabbit, Chvrches and James Blake – and the new first time addition this year was the inclusion of Singaporean bands and artists.
The weekend performances saw H&M up the ante by providing a VIP experience in the form of an ice cream themed truck at the back of the arena, hosting an array of activities. These included hand-drawn portraits, tattoos, free ice-cream and of course our photo booth. Photos taken were instantly printed out and sent to concert-goers on the spot. Also photos tagged with #HMLaneway were flashed on a large social wall located at the top of the truck, visible from all corners of the grounds. H&M also gave out handy event pouches for guests to keep their valuables – and the printed photos!
Each photo booth worked tirelessly from morning till late night to keep the audience entertained and the social grapevine flowing throughout the event. With audience numbers reaching over 10,000 and plenty of free time in between, we hit over 4,000 photos printed, socialised and digitially delivered. We hope to see them next year too!