Panerai: Selfie Wefie Instagram Photo Booth
History and Legend Exhibition @ ION Orchard, Singapore
Officine Panerai, the Florentine luxury watchmaker launched the “History and Legend” exhibition at ION Orchard – home to Singapore’s only exclusive Panerai boutique. It presented a rare opportunity for both newcomers and watch enthusiasts to discover the brand’s rich heritage and to admire an entire collection of iconic timepieces through the ages.
The highlight of the exhibit included a full-size prototype of the slow-speed ‘human’ torpedo dubbed the Siluro a Lenta Corsa (S.L.C.). Over 7.5 metres long, it was created to carry the brave Italian commandos during underwater missions, and of course with their Panerai equipment. The Florentine company has a long history with the Italian Navy, and was asked to design a diver’s watch of which the prototype tested in 1936 proved itself during its use.
Located at the Ion mall entrance, visitors also had a rare opportunity to discover the vast range of Panerai’s timepieces throughout the years, and admire a selection representing different eras from the year 1936 to the modern times. The exhibition included public guided tours throughout the day, and special cocktail sessions each evening for invited guests, VIPs and industry partners.
Takeashot was commissioned to construct a photo booth to assist visitors in taking a memento of their visit to the venue. This included a custom structure to house a touch screen, camera and industrial dye-sub printer. Guests could pose for their photo with the SLC, and at the same time send the digital photo to various social media in addition to receiving a specially framed print copy.
Lasting for 2 weeks, the event was a unique experience to explore the master Panerai collection, and our photo booth was on hand to provide a seamless, classy and trouble-free social photo engagement experience.
Prestige and heritage!
Takeashot Photobooth
http://takeashotasia.com/